OUR STORY


Misue Linen Services – Supplying Quality Linen with Care Since 1992
Misue Linen Services is a family-run business that has been supplying high-quality linen across London and the Home Counties since 1992. Over the years, we have built a trusted reputation by providing dependable service, maintaining long-standing relationships, and staying true to our values.
Founded by Ayub Ali, who brings over 40 years of experience in the restaurant industry, our business was created to meet the real needs of hospitality professionals. His first-hand understanding of the challenges around linen management shaped the personalised, efficient service we deliver today. We work with a wide range of customers including restaurants, hotels, spas, gyms, and event venues. Whether you require table linen, towels, bed linen, or uniforms, we can supply items in a variety of materials, sizes, and colours. We also offer advice on the best options based on appearance, quality, and budget, ensuring our clients always receive a solution that suits their needs.
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Once your requirements are established, we take care of everything, from sourcing and delivery to collection, cleaning, ironing, and repackaging. Our experienced and reliable team ensures your linen is managed with minimal input needed from your side, keeping your operations running smoothly.
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We are proud to say that the majority of our customers have been with us since the beginning. We’ve grown alongside them, adapting to their changing needs and supporting them every step of the way. The same goes for our team, many of our original employees are still with us today. That continuity is at the heart of who we are, and it’s what allows us to provide the consistent, personal service our customers value.

Our Services
At Misue Linen Services, we offer a complete solution for all your linen needs within London and the Home Counties. We handle everything from sourcing and delivering high-quality linen to managing the full cycle of care, including collection, washing, ironing, and redelivery. Whether you're looking for a regular, reliable service or a one-off order for a large-scale event, we tailor our offering to suit your needs. Our goal is to make linen management seamless, so you can focus on running your operations.